UX Analysis & Strategic Questions

Project: SIDF Client Portal Redesign

Feature: User Registration & Onboarding

Designer: Aymen Zarrouki

Date: January 2026

Version: 1.0

Purpose: Stakeholder validation BEFORE Ideation stage - answers needed to inform solution development

Important Notes:

• This document presents strategic questions and observations for stakeholder discussion
• Solutions proposed are for evaluation only, not final designs
• Common issues (accessibility, placeholders, button states) are documented in Sign In Flow analysis
• This analysis focuses on Sign Up-specific strategic questions and optimization opportunities

1. Current State Overview

The Sign Up flow enables new users to create accounts through a multi-step registration process. The flow supports both Saudi citizens/residents and foreign investors with different authentication and data requirements.

Important Note: Several issues identified in Sign Up flow are also documented in the Sign In Flow analysis. This document focuses on Sign Up-specific observations and strategic questions for improvement.

2. Key Observations

Sign Up Entry Point Confusion