UX Analysis & Strategic Principles

Project: SIDF Client Portal Redesign

Feature: Sign In & Authentication

Designer: Aymen Zarrouki

Date: January 2026

1. Current State Overview

The Sign In flow consists of multiple screen states supporting various user journeys through dual authentication paths:

• Government digital identity authentication for Saudi citizens and residents
• Manual sign-in for GCC nationals and foreign investors

Analysis revealed critical bugs, high-priority UX issues, and accessibility improvements requiring attention before launch.

2. Key Observations

The Sign In flow has a solid foundation but suffers from:

• Critical feedback gaps - Missing error communication for authentication failures
• Authentication distractions - Non-essential elements interfere with critical tasks
• Visual density issues - Competing elements reduce user focus
• Accessibility violations - Standards compliance gaps requiring attention

3. Pain Points by Category